Posted on 10-03-2022
Corry, PA – Viking Plastics announces the promotion of Shana Bailey to marketing manager. In her new role, Bailey will direct and manage all marketing operations for the company which has seen tremendous growth over the past five years.
Her primary focus will be building the company’s marketing strategy and brand messaging amid their recent and future growth and will continue supporting the management team in strategy. She will manage all aspects of advertising campaigns, tracking and reporting. Bailey will continue her knack for building partnerships, new customer and employee connections and the unification of Viking’s facilities.
“Shana has shown tremendous leadership in helping our brand grow and supporting key Viking Plastics initiatives,” said Glenn Joseph, sales manager. “She embodies our company culture and her dedication to lean manufacturing management, spearheading market development, and keeping us ahead of the curve on marketing concepts and channels poises us to meet our ambitious growth targets for 2023.”
Bailey joined the company in January 2015 as a marketing coordinator and has played a key role in developing the company’s content marketing strategy as well as establishing the Viking Plastics’ social media presence where they have seen tremendous growth.
“The fact that leadership has the trust in me to take on such a key role is something I don’t take lightly,” says Bailey. “I am grateful for this opportunity to lead marketing efforts and am proud to work for a company that invests in their employees. It has been so rewarding to watch the company experience such tremendous growth and I am very excited forward to the future.”
Bailey earned a bachelor’s degree in marketing at Penn State Behrend and an MBA from Clarion University.
About Viking Plastics
Founded in 1972, Viking Plastics is a privately held company delivering innovative products including sealing solutions, custom injection molding, assembly, and post-molding secondary services. Viking Plastics’ multiple facilities (US, China, and Brazil) house over 100 molding machines, with capabilities spanning the range from 50- to 1,800-ton injection molding, as well as capabilities including 2-shot, insert molding, value-added assemblies, and automated assembly cells. Viking Plastics is IATF 16949:2016, ISO 14002:2015 and ISO 9001:2015 certified.
Viking Plastics has established a culture of lean manufacturing and continuous improvement, holding daily drumbeat meetings that help every employee think like a process engineer.
For further information, contact:
Direct: 734 431-1301